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Top Global High-flyers are coming to Mediamixx media congress

May 13 2009

May 12, 2009, Sofia. At a special press conference the organizers of Mediamixx’09 – International Festival, Congress and Market presented the most interesting events, which will happen during the festival week. In the conference participants were Miglena Todorova, Director of Mediamixx’09 Festival, Polly Karastoyanova, Director of the Congress and Kiril Kalev, chairman of the organizational committee.
Kiril Kalev is CEO and founder of code:communications Ltd. He is also one of the founders of the first private radio station in Bulgaria – radio FM +, the consultant companies „КАTECH-Dr. Kalev Technology “ in Sofia, Bulgaria „KANET business services“ in Vienna, Austria. He has made numerous of investment and business projects across CEE and SEE.

Polly Karastoyanova, director of the Congress, presented some of the participants, who will have discussions on the hottest topics in media and communications
Jimmy Wales, the founder of Wikipedia, will open the Congress with a keynote speech. He is coming to Bulgaria for the first time, invited by Iskra Radeva, moderator of the famous Bulgarian talk-show – “Piano bar Night birds”.

Dr. Mario R. Garcia, chairman of Garcia Media Group, USA, will present “The New World: From Miami via India to the East”. He will also take part in the discussion about “The Future of print” in which he will share his experience in redesign of print publications such as The Wall Street Journal, Philadelphia Enquirer, Handelsblatt etc. The other participants in this panel are Csaba Pankotai, CEO of Programata Media Group in Bulgaria, Ales Razpet, managing director of Pristop Skupina Slovenia and Croatia, and Vera Kiryunina, co-operational partner WAZ, Russia. This panel will be moderated by Slavka Bouzukova, CEO Standart newspaper, Bulgaria. The Future of print will be powered by Standart Newspaper, Bulgaria.

The Future of TV will be discussed into 2 modules. In the first one, representatives of CRC (Communications Regulation Committee) and CEM (Council for Electronic Media) will take part, and in the second module Hans Mahr – managing director Mahrmedia, Austria, Genci Dulaku, general manager Vizion Plus, Albania, Aljosa Raksandic, Pristop Skupina Ltd. Slovenia and Croatia will have a discussion about digitalization and its consequences. Moderator of the panel will be Polly Karastoyanova.

On 5th June, Jonathan MacDonald, managing director of JMA, will hold a keynote speech about the Mobile World and he will share his experience as one of the founders of Blyk – the first free mobile network, sponsored only by commercials. His company – Jonathan MacDonald Associates – has also advised and created the digital content strategy of Ogilvy One Worldwide. Jonathan will also take part in the panel, revealing how to advertise in the new world of media.

One of the most interesting topics in the Congress will be “How to Make Money in and with Media”, moderated by Harald Riener, CMO of Vienna Insurance Group. The company supports Mediamixx for the second year and its local representative – Bulstrad Vienna Insurance Group is at first place on the insurance market with gross premium income of 221 937 531 BGN ( approximately 114 000 000 euro)

Andreas Rudas will be another participant in this panel. In 2008 he was a speaker in Mediamixx Congress as a representative of WAZ media group. In 2009 he will take part in the panel as a member of the Board of RTL Group.

Sandi Češko will also share his know-how on making money in and with media. He is chairman of Studio Moderna, which is represented in 19 countries of CEE and SEE and communicates with more than 320 million people in the region.

Miglena Todorova, director of Mediamixx’09, presented the jury members in the three festival competitions for 2009. President of the jury for Golden Umbrella Award for best TV programs will be Lubisha Samardzic – famous director and actor in the Region. He will also be awarded with the special award for overall contribution for development of media in the region. The ceremony will take place in the palace of Romanian princess Maria in Balchik.
President of the jury for Cyber & Mobile Umbrella - award for the best advertising achievements in web and mobile – will be Darek Zatorski – the creative director of DDB Warsaw. Darek has been awarded in numerous local and international competitions – Clio, Effie, Cannes Lions etc. He will be also one of the speakers in the congress panel about advertising in the new world of media.
Miglena Todorova also presented the special award for overall contribution in media in Bulgaria, which for the first time will be given to an institution, not to a person. The award will be given to the Bulgarian National Television for its 50th anniversary.


For detailed information please contact:
Neda Novachkova (Bulgaria) +359 888 595 310
Alex Bauer (Austria) +43 664 12 14 471
 

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