The New Platinum Umbrella Award for Best Cross media formats

The Aim of the Festival

With the new prestigious Platinum Umbrella Award for Best Cross media formats Mediamixx International festival and market’09 presents for the first time a complete new and unique competition model in the region. The Platinum Umbrella admires and encourages integrated thinking, creativity and digital innovation in the media field.
With this new award the festival focuses on the future of media development – cross media platforms.

It is a great opportunity for all interactive media developers from the region of CEE and SEE to present their cross media ideas and multi channel products to the market.

Please read all regulations carefully before you fill in the entry form.
After filling the entry form the Regulations automatically will be considered as an official agreement between Mediamixx Group and the participant.

Competition

Participants: The Festival is open to all parties involved in cross media development such as: TV channels, radio channels, newspapers, mobile operators, digital content developers, web design agencies.

Geographical zones: CEE and SEE region, especially from Bulgaria, Greece, Romania, Russia, Albania, Croatia, Bosnia and Herzegovina, Serbia, Turkey, Ukraine, Hungary, Czech, Macedonia, Montenegro, Poland, Slovakia, Slovenia, White Russia and Austria.

Period: All media products and programs must have been launched for the first time between 1st of May 2008 and 30th of April 2009.

Entry deadline: 11th of May 2009

Dates and location

The 15th International MediaMixx09 Festival will take place in Albena, Bulgaria from Wednesday 3rd to Sunday 7th of June 2009. All entries will be shown online on www.mediamixx.info. The Platinum Umbrella Awards Ceremony will take place on Saturday 6th of June 2009.

Judging:

An International Jury mixed up of 10 media experts (TV, Internet, mobile, radio, print) will select the award-winning entries.

The total number of entries will make up the list of pitched media products.
The jury voting establishes the ranking in each category. Voting is based on the entry documents in all categories.

Each applicant admitted to the competition program has to make a presentation of the competition entry of not more than five minutes’ duration to the Festival Jury and audience (video material/slide show/moderator presenting the media product).

Depending on the category the judging focus is different.
Principle of evaluation is:
The entries which, by voting of the jury gather the most points (according to the defined maximum in each category), will be ranked best.

In all categories, which judging system has effectiveness focus, all entries must include as much information about the results and effectiveness as possible, ideally with official rates/ numbers of views/hits/forwards/spread/users etc.

The Jury's final discussion of the best ranked entries sets the basis for the awarding for a Platinum umbrella. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

A member of the jury cannot vote for one of his products.

Cross-media categories:

Best TV program using one other media channel for content distribution

Judging focus:
40% - Creativity and innovation of the integrating concept – 40 points
40% - Performance (Quality and attractiveness of the adopting the original media content for the needs of the other media channel) - 40 points
20% - effectiveness – (rates) – 20 points

Best Radio program using one other media channel for content distribution

Best Print media using one other media channel for content distribution

Best TV program using more than one other media channel for content distribution

Best Radio program using more than one other media channel for content distribution

Best Print media using more than one other media channel for content distribution

Best Interactive TV program

Judging focus:
30% - Creativity and innovation - 30 points
20% - Effectiveness – 20 points
30 %- Relevance of the idea – 30 points
20% - Quality of execution / usability – 20 points

Best Interactive Radio program

Judging focus:
30% - Creativity and innovation - 30 points
20% - Effectiveness – 20 points
30 %- Relevance of the idea – 30 points
20% - Quality of execution / usability – 20 points

Best Corporate media web site

Judging focus:
30% - Creativity / design / innovation - 30 points
10% - Effectiveness – 10 points
30 %- Relevance of the idea – 30 points
20% - Quality of execution / usability – 20 points

Awards

In the competition for best Cross media formats, the participants are competing for First Prize in each individual category, which will be given during a special Small Awards Ceremony.
The Jury will adjudge among all the participants in all categories Platinum Umbrella for the Best Cross media format, which will be given during the Gala Ceremony on Saturday 6th of June 2009.

First Prize for cross media format in each individual category
Platinum Umbrella for the Best Cross media format of the Festival

Fees:

€ 250 entry fee for any entry in all categories

Bank transfers will be made to the Mediamixx Group Ltd. account specified in the payment form.

It is imperative that you cover all bank charges; otherwise, your entries will be refused. Please ensure that payment is made in EUR or BGN and arrives at our bank account within 5 days period after the correct filling of the entry form.

If the payment is not completed in the specified period the entry will be automatically canceled.

General instructions for the applicants:

Register on http://www.mediamixx.info
Fill in the online participation form and give a short summary of your entry

(this will be published in the Festival catalogue and on http://www.mediamixx.info, 300 letters maximum)

Use English language only
Save the form
Upload the entry materials

- PDF file of your Power Point presentation of 1500 words maximum, in English language, explaining/illustrating the entry and providing the following information:

* description of the media product or program – (which media, timing, host, etc has to be described according to the media specifics – per category)
* description of the integrated model
* creativity
* effectiveness figures – official rates, circulation, number of gathered SMSs by voting of the audience, number of hits/forwards/spread/users
* performance (qualitative and quantitative) – please indicate source of information.
- URL which leads directly to the adopted content in other integrated media channel for all categories
- trailer up to 5 minutes presenting the original content of the media product (up to 700 MB - MPG,AVI,MOV,WMV or MP4 format) for TV and Radio categories
- Digital version of the edition (PDF) for Print categories
- Screenshots in JPG and EPS (TIFF) for Corporate media web site category
- Fill in the online payment form your company details for invoice
- Send to the address of Mediamixx Group Ltd,(51, Evlogi Georgiev Blvd, Floor 4, apartment 6,1000 Sofia, Bulgaria) the following materials:
- Two copies of the original program in DVD format for the purposes of the Jury sessions for TV and Radio categories. The materials must be labelled in the following way: company, name of the program, duration in minutes, category and festival;
- Short version of the trailer up to 2 minutes in DVD format for the purposes of the Award Ceremony in case the entry is awarded.
- Two issues of the entry for Print categories for the purposes of the Jury sessions.
- All requested entry materials must be received at the address of Mediamixx Group and through our website http://www.mediamixx.info, no later than 11th of May 2009
Additional remarks:
- In order to assure a good understanding of the media product by the jury, we advise to provide an English version or an original version with English subtitles. It will be in your interest to explain or translate any specific word play or local social, cultural or political references and nuances.
- Please make sure that your entry is accessible online by 11th of May 2009 at the latest and until the end of July 2009.
- Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury at a later time.
- The Jury will not be allowed to move entries between categories during the judging.
- Each program or product constitutes ONE entry.
Legal remarks:
By completing the entry form, the entrants declare their consent for using all the materials and to broadcast, screen and exhibit a fragment or the whole material of the presented entry for informational publicity, as well as to broadcast, screen and exhibit the entry for public presentation within the framework of the competition program. The Festival will also have the right to use fragments of the entry in relation to Mediamixx’09 brand (events, advertisements, release of parts in radio programs, documentation, Internet, etc.) free of charge and without any possible future claims by third parties.
These Rules are available in Bulgarian and English but if any disputes arise, the English version will prevail.

By filling out and signing the entry form the participant agrees to full acceptance of the conditions set forth in these Rules. ----

The New Platinum Umbrella Award for Best Cross media formats

The Aim of the Festival

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